Nope, not the name of the catchy but horribly unpleasant Robin Thicke song but a new documentary showing on BBC TWO tonight.
In Blurred Lines: The New Battle of the Sexes, Kirsty Wark investigates whether there is a new culture in society today in which men seem to think they have the freedom, and the right, to speak about, write about and portray women in a derogatory or even abusive way - and I think it is vitally important we tune in.
From early teenage I can distinctly remember my friends and I being treated differently and harassed because of our gender. Whether being hollered at out of cars by younger or much older men or being followed, the very existence of 'Lads Mags' and bare boobs in newspapers, or being groped in bars / on the street, it was humiliating and frightening.
This was before the explosion of the internet though and, absurdly, I consider myself lucky. Admittedly, I dished out my fair amount of furious words, threw drinks in faces, shouted STOP TOUCHING MY BUM NOW on the Tube to draw attention to gropers. This didn't stop the unwanted behaviour but it was empowering all the same and sent a direct message, humiliating the humiliator.
But I am deeply concerned for today's young women who are growing up in a Britain where rape and porn culture is the norm, and who seem to have something more dangerous to deal with than bum gropers.
For young women, if you 'speak out' you get publicly bullied and trolled online. If you choose to share (or worse are coerced into sharing) intimate photos with a boyfriend, images are shared around schools or colleges. Extreme sexual bullying and sexual violence is all too familiar in gang culture as highlighted by Carlene Firmin, who set up the organisation MsUnderstood in 2013 to address gender equality amongst the young, and porn is widely viewed.
It's not just younger women. Females of any age are victims online; whether bomb threats sent to campaigners who want to see female heroes on bank notes, the sexually explicit portrayal of women in pop videos or hideous 'rape' jokes.
This is casual sexism - misogyny without punitive action.
The Everyday Sexism Project exists to catalogue instances of sexism women experience on a day to day basis and provides an outlet for our frustrations and validity to a very serious problem. Everyday Sexism by Laura Bates cites some worrying statistics, including that 1 in 3 girls aged 16 to 18 have experienced unwanted sexual touching at school and Nearly 70 per cent of female university students have experienced verbal or non-verbal harassment in or around their institution.
But I think the Government has an urgent role to play and a very big job on their hands, starting with reviewing the current offering of sex education and teaching about consent. The documentary features Wark meeting three girls who are so concerned about their generation’s understanding of consent, they have launched their own campaign for it to be taught as part of the national curriculum. I applaud these young women.
Blurred Lines: The New Battle of the Sexes looks to investigate whether the age-old hostilities that we see modernised today - advertising, music videos, gaming - should be seen as misogyny, sexism or liberation.